The Israeli restaurant chain The Kosher House is trying to make a mark on the world of Jewish culture by creating an entirely new kind of Jewish food.
The company, which opened its first Israeli outpost in Jerusalem last month, hopes to tap into a global Jewish market for its signature menu items that include shawarma and kohlrabi.
Its opening was timed to coincide with the release of the Jewish calendar, which begins next week.
“We are really trying to change the way people look at Israel and Israelis,” said Micky Goldberg, the chief executive of the company.
It’s about the way we dress. “
When you’re a Jew, the way you live your life is different.
For now, The Koshers has only a handful of restaurants in Israel. “
There is a huge global market for Jewish food and we think that is really important.”
For now, The Koshers has only a handful of restaurants in Israel.
But Goldberg said the company plans to open more, expanding into Europe and the Middle East, with the aim of expanding beyond Israel’s borders by 2020.
“You’re not going to find many places in Israel that have these high-end, modern kosher restaurants,” Goldberg said.
“It’s just going to be a different kind of experience for everyone.”
The Koshes’ menu of shawarmas, kohlsababs and klopads, which costs about $5.50 each, includes everything from roasted turkey to braised chicken to chicken-fried steak.
Goldberg said he hopes the new products will appeal to a broader Jewish audience.
“This is a very Jewish food, and we’re going to offer it to a whole new audience,” he said.
The Koshest House, which has been operating in Israel for nearly a decade, is aiming to create a kosher restaurant in every corner of the country.
Goldberg’s team has already started to recruit employees, which will take time, he said, adding that the company is still deciding on which of its staff will eventually be sent to Israel.
The business has so far recruited a few hundred people, he added, and expects to hire several thousand people in the coming years.
Goldberg expects the kosher food chain to grow rapidly.
“What we’re really looking for is to be able to expand and make it a more global brand,” he added.