A little less ‘high-context’.
If you’re like me, you’ll never have time to look at everything on Facebook, Twitter and Instagram.
You’re going to be stuck scrolling through hundreds of posts that you can’t possibly be aware of, or you’ll have no idea what the hell they’re talking about.
So the good news is that the best way to make things more low-context is to get to know your own Facebook and Twitter feeds better.
I’ve been reading the ‘low context’ mantra for a long time, and it’s certainly worth checking out if you’re a busy person with a busy schedule.
But before you do, make sure you’re aware of the difference between ‘low’ and ‘low level’.
How do we know what’s low-level and what’s high-context?
Here are a few basic rules that we should all know.
The first is the ‘context’ rule.
This means that if someone has just posted something low-value (which is often a comment on a blog, or a photo of a cat), and you click on the ‘Like’ button and follow the conversation, you’re likely to get the lowest-level version of the post.
The low-most-common version, however, is the version that you’ll be most likely to see in your news feed.
So, if someone posted this post on a photo-sharing website, the most-common picture they could have shared with their followers was a cat, so that’s what you should probably see.
In contrast, if you clicked on the low-valuable version of a post, you’d probably see the most popular image of the person who posted it, and would get the highest-level versions of their posts, too.
So you should definitely get to read the posts that are low- and low-high-level.
The second rule is the social sharing rule.
The first is that it’s always a good idea to be able to share high-level content with your friends and family, even if that content is low-tier.
But, if there’s one person in your Facebook feed who can’t really see the value in what you’re sharing, it’s a good way to find out.
You can click on their name to see their profile.
They can then click ‘Like’, and they’ll likely see a ‘Share’ button next to their name.
Click it and it’ll show a few options: Share low-ranking content like images or videos that are very low-quality; Share high-quality content, like pictures or videos of high-value content that you have posted.
It’s a great way to show that you’re interested in sharing high-ranking material, so people might share your post and you’ll get more likes and comments from them.
And, if the sharing rules apply to everyone, you might see people sharing low- level posts with their friends, family and followers.
You can also try to find the ‘likes’ for your friends by searching for their name, then clicking on their profile picture.
You might see a lot of low-end, high-end people sharing their favourite content, which can give you an idea of what’s going on.
The third rule is to use the ‘follow’ button.
If you see people posting a low- or high-valve content, it might be a good sign to follow them on Instagram.
If your followers or friends are sharing content that’s low or high in the context of their own posts, it can make it a lot easier to see what’s happening on their posts.
Lastly, use the comment button to get your followers’ attention.
If your posts have high or low importance to them, it may be worth it to show them that you care about their views.
You could also consider following their content on Twitter.
Now that you know the rules of low and low context, it should be obvious that the ‘high’ and the ‘medium’ types of posts are different.
You may be interested in learning more about high- and medium-level posts.